🔗 Share this article This Special Release Pikachu Promo Seeks to Be Super Effective Against Resellers To celebrate the arrival of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique collaboration has been formed. The Pokémon Company and London's Natural History Museum will launch a pop-up shop featuring exclusive items. Fans can look forward to products like plush toys, art prints, and writing supplies that are inspired by the museum's theme. The big draw, though, is a specially made Pikachu card, offered as a free bonus for the pop-up. The store will operate both the physical location to its web counterpart between late January and mid-April. Pokécology Behind the Partnership Pokécology: An Illustrated Guide to Pokémon Ecology is a highly anticipated tome packed with beautiful artwork that show Pokémon in their wild environments. The concept like what a Pokémon Professor could produce once trainers provide field notes, or a naturalist's journal could have sketched if the Galapagos teemed with flying-types instead of finches. A key appeal stems from the book's serious approach, presenting Pokémon as worthy of subject for inquiry. Author Yoshinari Yonehara together with artist Chihiro Kinoshita each possess PhDs in animal behavior and ecology. Why This Promo Card Different The company regularly for The Pokémon Company to release cards for big events or crossover partnerships. Many such promotional cards often feature the iconic mouse Pokémon that acts as the franchise mascot. The factor setting this new museum card however, is the distinctly bigger dimensions. Although precise specs were not immediately shared, availability will certainly be strictly limited, with fans able to get only a single card per purchase. Limiting Reseller Interest According to a company announcement, a portion of the merchandise will also be sold beyond the institution itself. However, broader availability is slated for select retailers in the UK. Critically, fans will not be able to purchase the card through the online Pokémon Center. Although reseller interest is a given, it appears they will have a difficult time hoarding mass quantities on this occasion. If you're feeling left out, consider an alternative like Pokémon Fossil exhibit coming to the Windy City in the coming months. "Every penny from purchases from the Museum shop and its web shop, including Pokémon products, support the Natural History Museum’s non-profit work. This includes the efforts of hundreds of researchers who are conducting studies to discover solutions to the global ecological crisis," it notes.